MARKETING 5.0 INROADS TO TECHNOLOGY & SUSTAINABILITY
The world is rapidly evolving, and marketing is no exception. In the past, marketing was about creating catchy slogans and eye-catching advertisements. In the wake of the digital transformation of business and the revival of world economies post-pandemic, the role of marketers has evolved beyond selling products and services. Today, marketing is about creating meaningful connections with consumers, promoting social responsibility, and driving sustainable growth. Marketing 5.0 as described by renowned marketing guru and researcher, Prof. Philip Kotler, focuses on how the use of technology in the domain of marketing can help fulfil customer need and wants. It proposes a wider scope of marketing where the wellness of society is involved through technological innovations.
Marketing 5.0 is a new paradigm in marketing that focuses on creating meaningful connections with customers by integrating technology, sustainability, and social responsibility. The latest marketing evolution brings together traditional marketing practices and innovative technologies such as artificial intelligence (AI), the Internet of Things (IoT), and big data. Marketing 5.0 is about creating an emotional bond with customers by providing personalized experiences, promoting social responsibility, and driving sustainable growth.
Vipanan 2023 is a hybrid conference and attempts to broaden and deepen the discussions on Marketing 5.0. The conference will cover a range of topics that will help the participants stay up-to-date with the latest marketing trends, strategies, and technologies. The participants will learn how to leverage the power of digital marketing, social media, content marketing, and other innovative techniques to create a memorable customer experience. Participants will discover how they can positively impact the world through sustainable marketing practices. All the participants should take advantage of this opportunity to network with like-minded individuals and gain valuable insights into the future of marketing.
About IIM Visakhapatnam
IIM Visakhapatnam is one of the few IIMs to have a dedicated Incubator – IIMV-FIELD (Foundation for Incubation, Entrepreneurial Learning & Development), a Section 8 (not-for-profit) company. The Incubator thus far mentored and trained more than 1000 aspiring entrepreneurs (men and women) in managing their startups. The Institute is constantly strengthening its academic standards; research performance; faculty capacities; and governance processes.
Conference Tracks
- B2B Marketing
- Communicating to Consumers, Advertising and Promotion
- Contemporary Consumer Trends
- Digital and Social Media Marketing
- Emerging Technologies in Marketing
- FIN-TECH marketing
- Food Marketing
- International Marketing & Marketing in Emerging Countries
- Marketing Analytics
- Marketing and Supply Chain management
- Marketing for Bottom of the Pyramid
- Marketing in the Digital Era
- Marketing Operations and Processes
- Partnership of Human resources and Marketing for growth
- Product and Brand Management
- Retail & Distribution
- Sales & Distribution
- Sports Management and Marketing
- Strategic Marketing
- Sustainable Marketing & Opportunities
- Tourism, Hospitality & Destination Marketing
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Submission Guidelines
All original papers can be submitted to the conference as full paper submissions or extended abstracts. The papers must not be parallelly submitted to another journal or conference. The submissions must outline the following aspects of the full paper/extended abstract within respective word limits.
The submissions must keep note of:
All the submissions will be accepted. Please use below form for submission:
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Fee and Awards
The conference fees (including GST) is:
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PhD Scholars & Students |
₹ 2500/- |
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Faculty |
₹ 4000/- |
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General Participants/Corporates |
₹ 6000/- |
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International Students |
$ 60/- |
| Other International Participants |
$ 100/- |
*Registration fee does not include accommodation. Limited accommodation is available on campus at first come first serve basis.
* A group discount of 10 % will be provided to a group of 2 individuals, and 15% discount to a group of 3 and more
Full Papers chosen for presentation at the conference will be considered for best paper prizes in addition to the certificate of presentation. Please note: Full papers must adhere to publication ethics, else the paper will not be considered for best paper award. Selected articles will get INR 15,000, 10,000, and 7500, respectively, depending on the novelty, rigor, and significance of the research study.
Important Dates
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Call for paper opens (Extended abstract/Full Papers) |
25 Feb 2023 |
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Deadline for full paper Submission |
05 April 2023 |
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Decision on Acceptance |
15 April 2023 |
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Deadline for the conference Registration |
25 April 2023 | |||||
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Conference Dates |
5-6 May 2023 |
Conference Committee
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| Prof. Priyavrat Sanyal Assistant Professor & Chair (Marketing) |
Prof. Preeti Virdi Assistant Professor (Marketing) |
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| Prof. Pankaj Vishwakarma Assistant Professor (Marketing) |
Prof. Amit Shankar Assistant Professor (Marketing) |
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| Rajasekhar Assistant (Academics & Research) |
Aman Kumar PhD Scholar (Marketing) |
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| Kumar Rohit Ph.D Scholar (Marketing) |
Nivin Vinoi Ph.D Scholar (Marketing) |
Contact Details
Indian Institute of Management Visakhapatnam
Ghambhiram Village Anandapuram Mandal, Visakhapatnam – 531 163
Phone: +91 9885279425
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.