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The world is rapidly evolving, and marketing is no exception. In the past, marketing was about creating catchy slogans and eye-catching advertisements. In the wake of the digital transformation of business and the revival of world economies post-pandemic, the role of marketers has evolved beyond selling products and services. Today, marketing is about creating meaningful connections with consumers, promoting social responsibility, and driving sustainable growth. Marketing 5.0 as described by renowned marketing guru and researcher, Prof. Philip Kotler, focuses on how the use of technology in the domain of marketing can help fulfil customer need and wants. It proposes a wider scope of marketing where the wellness of society is involved through technological innovations.

Marketing 5.0 is a new paradigm in marketing that focuses on creating meaningful connections with customers by integrating technology, sustainability, and social responsibility. The latest marketing evolution brings together traditional marketing practices and innovative technologies such as artificial intelligence (AI), the Internet of Things (IoT), and big data. Marketing 5.0 is about creating an emotional bond with customers by providing personalized experiences, promoting social responsibility, and driving sustainable growth.

Vipanan 2023 is a hybrid conference and attempts to broaden and deepen the discussions on Marketing 5.0. The conference will cover a range of topics that will help the participants stay up-to-date with the latest marketing trends, strategies, and technologies. The participants will learn how to leverage the power of digital marketing, social media, content marketing, and other innovative techniques to create a memorable customer experience. Participants will discover how they can positively impact the world through sustainable marketing practices. All the participants should take advantage of this opportunity to network with like-minded individuals and gain valuable insights into the future of marketing. 



About IIM Visakhapatnam

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Indian Institute of Management Visakhapatnam (IIMV) belongs to the prestigious IIM family of business schools. It is a new generation IIM, set up by the Government of India in September 2015. The Institute is located in its state-of-the-art facility in the ‘City of Destiny’, Visakhapatnam. The campus is GRIHA-5 Star rated facility on approx. 241 acres of land, at Ghambhiram Village.

IIM Visakhapatnam is one of the few IIMs to have a dedicated Incubator – IIMV-FIELD (Foundation for Incubation, Entrepreneurial Learning & Development), a Section 8 (not-for-profit) company. The Incubator thus far mentored and trained more than 1000 aspiring entrepreneurs (men and women) in managing their startups. The Institute is constantly strengthening its academic standards; research performance; faculty capacities; and governance processes.



Conference Tracks


  • B2B Marketing
  • Communicating to Consumers, Advertising and Promotion
  •  Contemporary Consumer Trends
  • Digital and Social Media Marketing
  • Emerging Technologies in Marketing
  • FIN-TECH marketing
  • Food Marketing
  • International Marketing & Marketing in Emerging Countries
  • Marketing Analytics
  • Marketing and Supply Chain management
  • Marketing for Bottom of the Pyramid
  • Marketing in the Digital Era
  • Marketing Operations and Processes
  • Partnership of Human resources and Marketing for growth
  • Product and Brand Management
  • Retail & Distribution
  • Sales & Distribution
  • Sports Management and Marketing
  • Strategic Marketing
  • Sustainable Marketing & Opportunities
  • Tourism, Hospitality & Destination Marketing



Submission Guidelines

All original papers can be submitted to the conference as full paper submissions or extended abstracts. The papers must not be parallelly submitted to another journal or conference.
A participant can submit up to two papers for the conference.

The submissions must outline the following aspects of the full paper/extended abstract within respective word limits.

  • Abstract (100-200 words)
  • Keywords (Maximum 5)
  • Purpose
  • Design/methodology/approach
  • Findings
  • Discussion
  • Research limitations
  • Managerial/Social implications

The submissions must keep note of:

  • The length of the full papers should not be more than 8000 words (including tables, figures, notes, and references). The length of the extended abstract should not be more than 1000 words (including tables, figures, notes, and references).
  • All the papers/ extended abstracts must be submitted in .doc or docx file.
  • Figures, graphs, tables, references, and appendices should follow APA reference style.
  • Use Times New Roman 12-point font, double-spaced, 1-inch (2.5cm) margin all around, and 8.5"x 11"-page setting.
  • Papers/extended abstracts that do not follow the above instructions will NOT be reviewed.

All the submissions will be accepted. Please use below form for submission:  




Fee and Awards

The conference fees (including GST) is:

PhD Scholars & Students

₹ 2500/-


₹ 4000/-

General Participants/Corporates

₹ 6000/-

International Students

$ 60/-

Other International Participants

$ 100/-

*Registration fee does not include accommodation. Limited accommodation is available on campus at first come first serve basis.

* A group discount of 10 % will be provided to a group of 2 individuals, and 15% discount to a group of 3 and more

 Full Papers chosen for presentation at the conference will be considered for best paper prizes in addition to the certificate of presentation. Please note: Full papers must adhere to publication ethics, else the paper will not be considered for best paper award. Selected articles will get INR 15,000, 10,000, and 7500, respectively, depending on the novelty, rigor, and significance of the research study.



Important Dates

Call for paper opens (Extended abstract/Full Papers)


25 Feb 2023

Deadline for full paper Submission


05 April 2023

Decision on Acceptance


15 April 2023

Deadline for the conference Registration

      25 April 2023

Conference Dates

      5-6 May 2023



Conference Committee


Prof. M Chandrasekhar


Organizing Committee 

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Prof. Priyavrat Sanyal
Assistant Professor & Chair (Marketing)
Prof. Preeti Virdi
Assistant Professor (Marketing)
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Prof. Pankaj Vishwakarma
Assistant Professor (Marketing)
    Prof. Amit Shankar
Assistant Professor (Marketing)
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Assistant (Academics & Research)
    Aman Kumar
PhD Scholar (Marketing)
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Kumar Rohit
Ph.D Scholar (Marketing)
    Nivin Vinoi
Ph.D Scholar (Marketing)



Contact Details

Indian Institute of Management Visakhapatnam
Ghambhiram Village Anandapuram Mandal, Visakhapatnam – 531 163

Phone: +91 9885279425

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

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