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Pingali Venugopal


Pingali Venugopal
Fellow, Indian Institute of Management, Ahmedabad
PGDM, Indian Institute of Management, Ahmedabad

Pingali Venugopal has teaching, industry, consulting and research experience in the Marketing function in the Indian context for over 35 years. Venugopal has done his Post Graduate Management Programme and Doctorate from the Indian Institute of Management, Ahmedabad. Currently, coordinator of the Center for Global Management and Responsible Leadership at XLRI, he has been a Marketing faculty at XLRI, Jamshedpur since 1994 and was the Dean of the institute from 2004 to 2010. He has also been a visiting faculty to leading institutes in India including the Indian Institutes of Management in Ahmedabad, Lucknow, Kolkata, Ranchi, Kashipur and Indore and international institutes including American University of Armenia and Educatis University Switzerland. He has taught courses like Marketing Management, Sales and Distribution Management and Marketing Research at these institutes.

He published research papers in leading international and national journals and has authored seven books covering areas of Marketing and Indian Economy. His books; Sales and Distribution Management: An Indian Perspective and Marketing Management: A Decision Making Approach; have been adopted as texts in several business schools including the Indian Institutes of Management.

He is on the Board of Tata Metaliks and Jamshedpur Continuous Annealing and Processing Company Pvt Ltd. and on the Academic Committee some leading academic institutes. On the invitation of Government of India he prepared the report Input Management. State of Indian Farmer- A Millennium study wherein he evaluated the impact of the policy measures on Indian farmers from Independence to 2000. After the formation of Jharkhand, Venugopal was part of the steering committee of the Jharkhand Development Report prepared for the Planning Commission.

Annually he conducts Management Development programmes on marketing topics. He has also been inducted as a co-trainer for programme done by Indo- US-Africa Trilateral co-operation on food security for   functionaries from Kenya, Malawi and Liberia.


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