Online FDP on Advanced Multivariate Data Analytics: Moderation and Mediation Analysis using AMOS & Process Macro

Online FDP on Advanced Multivariate Data Analytics: Moderation and Mediation Analysis using AMOS & Process Macro

The last date for registration has been extended to 17th October 2021. 

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Structural Equation Modelling (SEM) is a statistical methodology that is widely used in social sciences research (especially marketing, organizational behavior, human resource management, psychology, behavioral finance, and behavioral economics). SEM models are so general that they encompass most of the statistical methods that are currently used in the social and behavioral sciences. SEM allows a researcher to test complex models with multiple pathways, model latent variables with multiple indicators, investigate mediation and moderation in a systematic way and adjust for measurement error in predictor variables. This workshop shall provide the participants a descriptive theoretical and practical knowledge to SEM, moderation, and mediation. AMOS, and Process macro will be used to learn all the statistical technique, which is uniqueness of the FDP.

Pedagogy and Assessment:

  • Course will be taught through online

Program Prerequisite

  • Research Scholar/Students, Faculty members, and Corporates

Program Requirements

  1. A PC with at least 4 GB RAM (preferably 8 GB).
  2. A stable internet connection of 1mbps or
  3. SPSS and AMOS


  • Introduction to SEM
  • Confirmatory Factor Analysis
  • Higher Order Factor Analysis
  • Path Analysis
  • Mediation Analysis: Introduction
  • Sequential Mediation Analysis
  • Parallel Mediation Analysis
  • Moderation Analysis: Introduction
  • Moderation Analysis: Interaction Effect
  • Moderation Analysis: Multi-Group Analysis
  • Moderated-Mediation Analysis
  • Mediated-Moderation Analysis
  • Complex modelling in Research
  • Use of SEM in Different Domains of Management: Marketing, HR/OB, Finance, Operation, and Information System

Award of Certificate

  • The registered participants will be awarded a Online Certificate of Participation.


15 hrs (10 sessions of 1.5 hrs)


The Program will be conducted from October 18 to 22, 2021. There will be two sessions per day from 6:00 PM to 7:30 PM and 7:45 PM to 9:15 PM as per the Indian Standard Time (IST).

Fee Structure

Registration Fees (Excluding GST)

Participant Category  Registration Fees
Research Scholars ₹ 2500 + 18%GST
Faculty Members ₹ 5000 + 18% GST
Corporates ₹ 10000 + 18% GST
Foreign Participants USD 75

Registration will close on October 17, 2021. The seats of the workshop are limited. The registration will be purely on first-come-first-serve basis. IIM Visakhapatnam reserves the right to deny registration once the seats are full.

Program Director

amits1 Dr. Amit Shankar
Assistant Professor(Marketing)
e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Prof. Amit Shankar is Assistant Professor at IIM Visakhapatnam in Marketing Management. He is PhD from Vinod Gupta School of Management, IIT Kharagpur. He has Academic experience of 5 years working with renowned Institutes. He has published in leading journals (ABDC journal classification). He has conducted workshops on SPSS, Amos, SmartPLS, Advanced Excel, and Process Macro in premier institutes of India.