Vivek Madupu

Vivek Madupu
Associate Professor
vivekm[at]iimv[dot]ac[dot]in

Overview

Vivek Madupu completed his Ph.D. in Marketing in 2006 from the University of Memphis, USA. Before joining IIMV, Vivek worked at University of Wisconsin- Green Bay, Missouri Western State University, and the University of Minnesota – Duluth. To date, Vivek has taught Consumer Behavior, Advertising, International Marketing, Marketing Research, Retailing, and Strategic Marketing. His research interests are in advertising, cross-cultural marketing, and pedagogy.

Education: Ph.D. ( Memphis), MBA ( BIM, Trichy), MSc. Physics ( University of Hyderabad)

Training & Certificates

Principles of Persuasion – a two-day workshop based on the research of Dr. Robert Cialdini and taught by the INFLUENCE AT WORK Director of Training, Dr. Gregory Neidert, Tempe, Arizona. 2019
Case Method Teaching- Harvard Business School Publishing- Harvard Business School, 2017
Case Teaching Symposium- Society for Marketing Advances Conference, Atlanta, Georgia. 2010
Andhra Pradesh College Service Commission- Qualified for the State Level Eligibility Test(SLET) for Lectureship in Business Management, 1999.

Awards/Recognitions

Nominated for the University of Wisconsin - Green Bay Teaching Award.
Logan Foundation Summer Research Grant, Craig School of Business, Missouri Western State University 2009, 2011.
Faculty Guide to a student who won the 3rd Prize at U.S.National Yellow Page Association’s Advertising Case Competition.
Awarded scholarship for standing first in the MSc (Physics) Entrance Test of the University of Hyderabad
Awarded scholarship for excellence in SSC Exam.

Research & Publications

Madupu, V. & Gunderson, K. (Accepted). Lone Wolf Tendencies and Perceived Value and Satisfaction with Team Projects: A study of Business Students Majoring in Accounting and Marketing. Journal of the Academy of Business Education.
Madupu, V. & Sen, S. & Ranganathan, S. (2013). The Impact of Visual Structure Complexity on Ad Liking, Elaboration and Comprehension. Marketing Management Journal, 23 (2), 58-70.
Ranganathan, S., Madupu, V., Sen, S., & Brookes, J. (2013). Affective and Cognitive Antecedents of Customer Loyalty towards Email Services Providers. Journal of Services Marketing, 27 (3), 195-206.
Madupu, V., Shannahan, K., & Shannahan, R. (2013). Cross-Border Shopping and the Role of the Internet: A Netnographic Study of Canadian Cross Border Shoppers. International Journal of Management Research and Review, 3 (8), 3184-3198.
Ranganathan, S., Sen, S., Madupu, V. & Brookes, J. (2012). E-textbooks: An analysis of Consumer Purchase Intentions. Journal of Business and Economic Perspectives, 39 (1), 22-31.
Madupu, V. & Cooley, D. (2010). Cross-Cultural Differences in Online Brand Communities: An Exploratory Study of Indian and American Online Brand Communities. Journal of International Consumer Marketing, 22 (4), 363-375.
Madupu, V. & Cooley, D. (2010). Antecedents and Consequences of Online Brand Community Participation. Journal of Internet Commerce, 9 (2), 127-147.
Madupu, V. & Krishnan, B. C. (2008). The Relationship between Online Brand Community Participation and Consciousness of Kind, Moral Responsibility, and Shared Rituals and Traditions. Advances in Consumer Research, V.35, pp. 853-854.
Cooley, D. O. & Madupu, V. (2009). How Did You Find Your Physician? An Exploratory Investigation into the Types of Information Sources Used to Select Physicians. International Journal of Pharmaceutical and Healthcare Marketing.
Haahti, A., Madupu, V., Yavas, U., & Babakus, E. (2005). Cooperative Strategy, Knowledge Intensity and Export Performance of Small and Medium-Sized Enterprises. Journal of World Business, 40,124-38.

Conference proceedings

Madupu, V. (2017). The Relationship between Types of Patriotism and Consumer Ethnocentrism. Marketing Management Association, Chicago, Illinois, pp. 55.
Madupu, V. & Gunderson, K. (2016). Lone Wolf Tendencies and Student Team Projects. North American Accounting Society, Chicago, Illinois.
Madupu, V. & Gunderson, K. (2015). An Exploratory Study of Differences among Accounting and Marketing Majors. North American Accounting Society, Chicago, Illinois.
Madupu, V., Ranganathan, S., & Sen, S. (2014). The Relationship between Consumer Sentiment towards Advertising and Ad Credibility, Ad Likeability, and Attention to Ads: The Case with Visual Metaphors. Marketing Management Association, Chicago, Illinois, pp. 103.
Fukui, Y., Sen, S., Ranganathan, S. and Madupu, V. (2010). Tradition vs. Modernity: A Comparative Study of 'Ryokans' and Western-Styled Luxury Hotels in Japan. Society for Marketing Advances, Atlanta, Georgia, pp. 263-264.
Ranganathan, S., Madupu, V., Sen, S. (2010). Emotional and Cognitive Antecedents of Customer Loyalty toward Email Service Providers. Proceedings of the Society for Marketing Advances, Atlanta, Georgia, pp. 248-249.
Madupu, V., Shannahan, K., & Shannahan, R. (2010). A Netnographic Analysis of Canadian Cross-Border Shoppers. Society for Marketing Advances, Atlanta, Georgia, pp. 267-268.
Madupu, V. & Cooley, D. (2010). Cross-Cultural Differences in Online Brand Communities: An Exploratory Study of Indian and American Online Brand Communities. AMA Winter Marketing Educators' Conference, New Orleans, Louisiana, pp.155- 56.
Madupu, V. (2009). The Relationship between Types of Patriotism, Cultural Homogeneity and Consumer Ethnocentrism: A Study of Canadian and American Consumers. Society for Marketing Advances, New Orleans, Louisiana, pp. 272-273.
Madupu, V. & Tewari, J. K. (2009). Barriers to Cross-Border Shopping and the Role of the Internet: A Netnographic Study of Canadian Cross Border Shoppers. Association of Marketing Theory and Practice, Jekyll Island, Georgia.
Cooley, D. O., Bush, A. J. & Madupu, V. (2008). How are Consumers Searching? The Importance of the Internet to the Healthcare Industry. Academy of Marketing Science Annual Conference, Vancouver, Canada.
Madupu, V. (2008). An Exploratory Study of Cross-Border Shopping Behavior of Canadian Consumers. Society for Marketing Advances, St. Petersburg, Florida, pp.313.
Madupu, V. & Delonia, C. O. (2007). Comprehension of Metaphors in Advertisements: Opinion Leaders versus Non-opinion Leaders. Society for Marketing Advances, San Antonio, Texas, pp 24-27.
Madupu, V. & Shannahan, K. (2005). Ethics of Selling Consumer Databases: Consumers' Personal Characteristics and their Disapproving Behavior. Association of Marketing Theory and Practice, Jekyll Island, Georgia.
Madupu, V. (2005). Service Quality: Matching Customer Expectations and Managerial Responses through Quality Sales in Banking. South East Decision Sciences Institute, Raleigh, North Carolina.
Madupu, V. & Henley, W. W. (2005). Fade to Black: An Exploratory Study of Differences in Color and Desaturated Photos. Society for Marketing Advances, San Antonio, Texas, pp 14-18.
Madupu, V. & Minor, D. O. (2003). The Influence of Ethnic Identity and Level of Acculturation on Consumer Complaint Behavior: An Exploratory Look at American and Indian Cultures. Society for Marketing Advances, New Orleans, Louisiana.

Services

Served both the academic institutions and the Marketing discipline in several ways.

Service to IIMV

Member – PGPEx Committee, IIMV ( 2019 onwards)

Service to the marketing discipline

Reviewed Textbooks: For John Wiley & Sons, Inc.; McGraw-Hill/Irwin.
Editorial Review Board Member: Journal of International & Interdisciplinary Business Research, 2014 – 2015.
Reviewer for Journals: Marketing Education Review-Journal, Journal of Interactive Marketing, International Journal of Electronic Marketing and Retailing, Social Behavior and Personality Journal.
Reviewed Manuscripts for Conference Proceedings: Society for Marketing Advances; United States Association for Small Business and Entrepreneurship (USABE); Small Business Institute Conference; European Association for Consumer Research; AMA Summer Marketing Educators' Conference; Academy of Marketing Annual Conference UK; American Collegiate Retailing Association Conference; Association for Consumer Research; Marketing Management Association.
Conference Session Chair: Atlantic Marketing Association, Williamsburg, VA. (2012);
Conference Track Organizer: Atlantic Marketing Association, Williamsburg, VA. (2012).
Conference Session Discussant: 35th Southeast Decision Sciences Institute Conference, Raleigh, NC (2005); AMA Summer Conference, Chicago, IL. (2003).