Page 57 - IIMV Newsletter_30 May 2024

ALUMNI SPEAK

Wilfred Vivek

Head of Product Marketing at JungleWorks

PGP - 2018

As the Head of Product Marketing at JungleWorks, I often reflect on my

time at IIM Visakhapatnam as a pivotal chapter in my career. There were
two courses that really shaped my approach: Sridhar Ramanujam’s Brand

Management and Hi-Tech Marketing. In the Brand Management course, it wasn’t just about learning
from textbooks. We actively engaged in presentations, creatively advertising and working on changing
perceptions of various brands. This hands-on experience was invaluable, teaching me the art of influence
and repositioning, skills I use every day in my current role, especially when we need to refresh our brand’s
image or strategy.

Hi- Tech Marketing was all about ‘Disruption’. It showed me how technological advancements can turn
markets upside down. Understanding this continuous change dynamic has been critical in my role, where
adapting to and leading through disruption is part of the daily grind.These courses at IIMV were more

than academic exercises, they were practical lessons in dealing with real-world challenges. They’ve been
instrumental in honing my decision-making and leadership skills, which are essential in the fast-paced world
of marketing at JungleWorks.
I hope my experiences resonate with and inspire current and future students at IIMV, showing the real-world
impact of the education you receive there.

New alumni association committee

We are excited to introduce our members! With Sonam
Jain as President, Keshavi Jha as Vice President, Arun
Kr. Balla as Treasurer, and Alok Ranjan and Mayank
Goswami as Joint Secretaries, we look forward to their
successful term. We are enthusiastic about fostering

and maintaining a strong connection between our
alumni and IIMV community.

54 VOL.5/ ISSUE 2, JAN-APRIL 2024