Prof Amit Shankar, an assistant professor in marketing working at the Indian Institute of Management Visakhapatnam (IIM-V), has found a place in the list of the world’s top two per cent researchers for 2022 published by the USA’s Stanford University. The list features scientists from all disciplines, including science, engineering, technology, management, etc.
Precisely, the list figures researchers from 22 scientific fields and 176 sub-fields. The ranking is based on a composite citation score (c-score) or a percentile rank of 2% or above in the sub-field. The c-score focuses on impact (citations) rather than the number of publications. It also incorporates information on co-authorship and author positions (single, first, or last author).
Prof Shankar came on board of IIM Visakhapatnam in October 2019 after he had obtained a PhD degree from IIT-Kharagpur in 2018. Having nearly 50 research papers in his kitty, he published a record 40 papers in the last three years alone in very highly impactful journals ranked by the Australian Business Deans Council.
The assistant professor in marketing extensively researched on how the marketers are leveraging the evolving technologies to enhance customer engagement and boost the quantum of purchases. His research interests also included growing penetration of mobile banking and payments and its constraints and challenges.
He has recently bagged a two-year research project from the 'Indian Council of Social Science Research' to identify ways to improve the customer base in the rural parts on digital payment platforms. The project also delves into the factors, which are discouraging the rural populace from embracing the technology in the financial and banking sector.
Explaining about Stanford's selection, Prof Shankar said that the list speaks about the globally impactful research, identifying the top 2% of the researchers based on citations. “The financial institutions and banks have scaled up their digital payment and banking innovations over the years. My research also covers how the customers are responding to these innovations and why some customers still place a distrust. As a faculty in marketing, my research curiosities are centred around marketers and how they are tapping into the new ecosystem of technology to reach out to their target customers. The adoption of technology in marketing will ignite a transformational change in the way the marketers engage with their customers or drive the sales volume,” said Prof Shankar.
Director Prof M Chandrasekhar congratulated Prof Shankar for his research endeavours and placing IIMV on a global platform of impactful research. “It is a testimony to the high-quality research being undertaken at IIM-Vizag,” said Prof Chandrasekhar.
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