Amit Shankar

Amit Shankar

Assistant Professor
Marketing
ashankar[at]iimv[dot]ac[dot]in



Dr. Amit is faculty in the area of marketing at IIM Visakhapatnam. Prior to joining IIM Visakhapatnam, he was associated with IMT, Ghaziabad as Assistant Professor. He has obtained his Ph.D. in Marketing from Vinod Gupta School of Management, IIT Kharagpur. He has academic experience of 5 years working with renowned Institutes. He has published in leading journals. He has conducted several workshops on Marketing analytics, SPSS, Amos, SmartPLS, Advanced Excel, and Process Macro in premier institutes of India.

He taught various course like Sales & Distribution Management, Marketing Analytics, Business Research Methods, Customer Experience Management, Digital marketing, and Social Media Marketing. He has organised several FDPs and MDPs on business analytics and consumer satisfaction.

Research Publications

  • Behl, A., Jayawardena, N., Ishizaka, A., Gupta, M., & Shankar, A. (2022). Gamification and gigification: A multidimensional theoretical approach. Journal of Business Research, 139, 1378-1393 (Scopus, ABDC-A).
  • Jebarajakirthy, C., Das, M., Shah, D., & Shankar, A. (2021). Deciphering in-store-online switching in multi-channel retailing context: Role of affective commitment to purchase situation. Journal of Retailing and Consumer Services, 63, 102742. (Scopus, ABDC-A).
  • Ashaduzzaman, M., Jebarajakirthy, C., Das, M., & Shankar, A. (2021). Acculturation and apparel store loyalty among immigrants in Western countries. Journal of Marketing Management, 37(5-6), 488-519. (Scopus, ABDC-A).
  • Shankar, A. (2021). Impact of Mobile Banking Application Interactivity on Consumer Engagement: An Experiment-Based Investigation. Journal of Global Information Management (JGIM), 30(5), 1-18 (Scopus, ABDC-A).
  • Shankar, A. (2021). Does Reward Gamification Drive Brand Relationship Quality?: An Experimental Approach. Journal of Promotion Management, 1-24. (Scopus, ABDC-B).
  • Shankar, A., Jebarajakirthy, C., & Kumari, P. (2021). Editorial for the Special Section on Research on consumer evaluation of mobile applications: Does interactivity matter?. Australasian Journal of Information Systems, 25. (Scopus, ABDC-A).
  • Shankar, A., & Nigam, A. (2021). Explaining resistance intention towards mobile HRM application: the dark side of technology adoption. International Journal of Manpower. (Scopus, ABDC-A).
  • Shankar, A., & Behl, A. (2021). How to enhance consumer experience over mobile wallet: a data-driven approach. Journal of Strategic Marketing, 1-18. (Scopus, ABDC-A).
  • Shankar, A., Yadav, R., Gupta, M., & Jebarajakirthy, C. (2021). How Does Online Engagement Drive Consumers' Webrooming Intention?: A Moderated-Mediation Approach. Journal of Global Information Management (JGIM), 29(6), 1-25. (Scopus, ABDC-A).
  • Jebarajakirthy, C., Maseeh, H. I., Morshed, Z., Shankar, A., Arli, D., & Pentecost, R. (2021). Mobile Advertising: A systematic literature review and future research agenda. International Journal of Consumer Studies, 45(6), 1258-1291. (Scopus, ABDC-A).
  • Shankar, A. (2021). Does employees' perception towards mobile human resource management application quality affect usage intention? A moderated-mediation analysis. The TQM Journal. (Scopus, ABDC-B).
  • Shankar, A., Gupta, M., Tiwari, A. K., & Behl, A. (2021). How does convenience impact showrooming intention? Omnichannel retail strategies to manage global retail apocalypse. Journal of Strategic Marketing, 1-22. (Scopus, ABDC-A).
  • Jain, S., & Shankar, A. (2021). Exploring Gen Y Luxury Consumers’ Webrooming Behavior: An Integrated Approach. Australasian Marketing Journal, 18393349211022046. (Scopus, ABDC-A).
  • Shankar, A., Tiwari, A. K., & Gupta, M. (2021). Sustainable mobile banking application: a text mining approach to explore critical success factors. Journal of Enterprise Information Management. (Scopus, ABDC-A).
  • Joshi, Y., Yadav, R., & Shankar, A. (2021). The interplay of emotional value, trend affinity and past practices in sustainable consumption: an application of theory of reciprocal determinism. Journal of Strategic Marketing, 1-19. (Scopus, ABDC-A).
  • Islam, H., Jebarajakirthy, C., & Shankar, A. (2021). An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context. Journal of Strategic Marketing, 29(2), 117-140. (Scopus, ABDC-A).
  • Shankar, A. (2021). How does convenience drive consumers' webrooming intention?. International Journal of Bank Marketing. (Scopus, ABDC-A).
  • Jebarajakirthy, C., & Shankar, A. (2021). Impact of online convenience on mobile banking adoption intention: A moderated mediation approach. Journal of Retailing and Consumer Services, 58, 102323. (Scopus, ABDC-A).
  • Shankar, A., & Jain, S. (2021). Factors affecting luxury consumers’ webrooming intention: a moderated-mediation approach. Journal of Retailing and Consumer Services, 58, 102306. (Scopus, ABDC-A).
  • Shankar, A., Jebarajakirthy, C., & Ashaduzzaman, M. (2020). How do electronic word of mouth practices contribute to mobile banking adoption? Journal of Retailing and Consumer Services, 52, 101920. (Scopus, ABDC-A).
  • Shankar, A., & Yadav, R. (2020). Understanding the impact of CSR domain on brand relationship quality. Marketing Intelligence & Planning (Scopus, ABDC-A).
  • Shankar, A., &. Rishi, B. (2020). Convenience matter in mobile banking adoption intention? Australasian Marketing Journal, (Scopus, ABDC-A) (Scopus, ABDC-A).
  • Jebarajakirthy, C., Yadav, R. & Shankar, A., (2020). Insights for luxury retailers to reach customers globally. Marketing Intelligence and Planning, (Scopus, ABDC-A).
  • Shankar, A., Datta, B., Jebarajakirthy, C., & Mukherjee, S. (2020). Exploring mobile banking service quality: A qualitative approach. Services Marketing Quarterly, 41(2), 182-204. (Scopus, ABDC-B).
  • Shankar, A., & Datta, B. (2020). Measuring e-service quality: a review of     literature. International Journal of Services Technology and Management, 26(1), 77-100. (Scopus).
  • Shankar, A. & Jebarajakirthy, C. (2019). The influence of e-banking service quality on customer loyalty: a moderated mediation approach. International Journal of Bank Marketing, 37(5), 1119-1142. (Scopus, ABDC-A).
  • Shankar, A., & Kumari, P. (2019). Exploring the Enablers and Inhibitors of Electric Vehicle Adoption Intention from Sellers’ Perspective in India: A View of the Dual-Factor Model. International Journal of Nonprofit and Voluntary Sector Marketing. (Scopus, ABDC-B).
  • Shankar, A., & Kumari, P. (2019). A Study of Factors Affecting Mobile Governance (mGov) Adoption Intention in India using an Extension of the Technology Acceptance Model (TAM). South Asian journal of Management, 26 (4), 71-94. (ABDC-C).
  • Shankar, A., Datta, B., & Jebarajakirthy, C. (2019). Are the Generic Scales Enough to Measure Service Quality of Mobile Banking? A Comparative Analysis of Generic Service Quality Measurement Scales to Mobile Banking Context. Services Marketing Quarterly, 1-21. (Scopus, ABDC-B).
  • Vaikunthavasan, S., Jebarajakirthy, C., & Shankar, A. (2019). How to Make Higher Education Institutions Innovative: An Application of Market Orientation Practices. Journal of Nonprofit & Public Sector Marketing, 31(3), 274-302. (Scopus, ABDC-B).
  • Shankar, A., & Datta, B. (2019). Measuring Mobile Commerce Service Quality: A Review of Literature. M-Commerce, 319-335.
  • Shankar, A., & Datta, B. (2018). Factors Affecting Mobile Payment Adoption Intention: An Indian Perspective. Global Business Review, (Scopus, ABDC-C).
  • Shankar, A., & Kumari, P. (2016). Factors Affecting Mobile Banking Adoption Behavior in India. Journal of Internet Banking and Commerce, 21 (1), 1-24. (ABDC-C).

Conference & Seminars

  • Factors affecting Mobile governance adoption intention in India: Mediating role of trust at MCEM Conference held at IMT Hyderabad on 18 -19 January 2019.
  • M-B-QUAL: A Scale for Measuring Mobile Banking Service Quality at Sixth Pan IIM Conference held at IIM Bangalore during 12-15 December 2018.
  • Does interactivity matter? Conceptualizing and its impact on adoption intention in mobile banking context at Sixth Pan IIM Conference held at IIM Bangalore during 12-15 December 2018.
  • Analyzing the Impact of E-Banking Service Quality on Customer Loyalty at 2018 AMA Winter Academic Conference, New Orleans, Louisiana USA during February 23–25, 2018.
  • Alternative Instruments for Measuring Mobile Banking Service Quality at ANZMAC 2017, RMIT University, Melbourne, Australia during February December 4-6, 2017.
  • Assessing the Impact of Waiting Time on Consumer Satisfaction in Branch Banking at ICFMCF 2017, organized by Vinod Gupta School of Management, IIT Kharagpur during July 7-8, 2017.
  • M-B-QUAL: A Scale for Measuring Mobile Banking Service Quality at ANZMAC Mid-Year Doctoral Colloquium, organized by Griffith Business School, Brisbane, Australia during June 22–23, 2017.
  • Factors Affecting Adoption of Mobile Governance in India: An Extension of Technology Acceptance Model at 10th Doctoral Thesis Conference 2017, organized by IBS Hyderabad during April 20-21, 2017.
  • Dam Build with Tears: Factors Affecting Displacement Risk in International Conference on Peaceful and Prosperous South Asia- Opportunities and Challenges (ICSA-2017), organized by JIIT, Noida during March 27-29, 2017.
  • Impact of Perceived Risk on Mobile Banking Adoption in India in MDC and VRS, 2017 held at VGSOM, IIT Kharagpur.
  • Factors Affecting Mobile Payment Adoption Intention: An Indian Perspective in COSMAR, 2016 held at IISC Bangalore.
  • Job Satisfaction at Training Company in Research Methodology Workshop 2016, at VIT University Vellore.
  • Factors Affection Mobile Banking Adoption Behavior in India in PhD Consortium 2015 on Management in the 21st Century held at IIT Bombay.
  • Changing Dimensions of E-Recruitment: A Roadmap Ahead” In MDC and VRS 2015, held at VGSOM, IIT Kharagpur.
Workshops

  • “Teaching/Practicing Marketing Research” during January 10-11, 2019, held at IIM Lucknow-Noida Campus.
  • “Machine learning with Python” organized by IMT-Hyderabad in collaboration with DCAL, IIM Bangalore on 7th and 8th of January 2019.
  • Workshop on “Structural Equation Modelling and Tips on Quantitative and Qualitative Submissions” on December 12, 2018 at IIM Bangalore.
  • Doctoral summer school 2017 on “Structural equation modelling and Panel data econometrics” Organize by Indian Institute of Management Ahmedabad (IIMA) during June 1-4, 2017.
  • "A Ten-day Workshop on Research Methodology and Data Analytics for Social Sciences", 2016 held at VIT University Vellore, organized by Indian Council of Social Science Research.
  • Author workshop on "Scholarly Publishing", 2015 organized by Wiley Publication and IIT Kharagpur.
  • Author workshop, 2015 organized by Springer Publication and IIT Kharagpur.
  • Workshop on "Protection of Copyright and Patent", 2015 Organized by MHRD IPR CHAIR Kharagpur.
  • Resource person in FDP on "Manthan-Proliferating Knowledge", 2012 Organized by Dewan Group of Institutions, Meerut.

Reviewer/Editorial Board Member

  • Reviewed papers for 2019 ANZMAC Conference to be organized by Australia and New Zealand Marketing Academy.
  • Reviewed papers for 2017 Summer AMA Conference organized by American Marketing Association in San Francisco California, USA during 4-6 August 2017.
  • Reviewed papers for 2017 ANZMAC Conference organized by Australia and New Zealand Marketing Academy, in RMIT Melbourne, Australia, during 4-6 December 2017.
  • International Journal of Management and Humanities.
  • International Journal of Development Issues
  • Journal of Indian Business Research
  • International Journal of Management Science and Engineering Management

Program Director

  • Executive Development Program in “Marketing Analytics” with Nulearn During June-October, 2021.
  • Online FDP on “Handling Partial Least Squares - Structural Equation Modeling (PLS-SEM)” During April 19-22, 2021.
  • FDP on “Advanced Multivariate Data Analytics: Moderation and Mediation Analysis using AMOS & Process Macro” During 14-18th October 2021.
  • AICTE ATAL Online FDP on “Data Analytics for Research and Publication during October 4-8, 2021.
  • Online certification program in “Digital & Social Media Marketing” During September 20-23, 2021.
  • AICTE ATAL Online FDP on “Data Analytics for Research and Publication during June 14-18, 2021.
  • Online FDP on “Handling Partial Least Squares - Structural Equation Modeling (PLS-SEM)” During April 19-22, 2021.
  • Online FDP on “Advanced Multivariant Data Analytics: Moderation and Mediation Analysis using AMOS & Process Macro” during September 7- 11, 2020.
  • Technical Education Quality Improvement Programme – III (TEQIP – III) Professional Development Training Programme for Faculty & Administrators of Project Institutions (Under the aegis of the National Project Implementation Unit, Ministry of Human Resource Development, Government of India) February 17-19 2021.
  • Technical Education Quality Improvement Programme – III (TEQIP – III) Professional Development Training Programme for Faculty & Administrators of Project Institutions (Under the aegis of the National Project Implementation Unit, Ministry of Human Resource Development, Government of India) January 27-29, 2021.
  • Technical Education Quality Improvement Programme – III (TEQIP – III) Professional Development Training Programme for Faculty & Administrators of Project Institutions (Under the aegis of the National Project Implementation Unit, Ministry of Human Resource Development, Government of India) December 7-9, 2020.
  • Technical Education Quality Improvement Programme – III (TEQIP – III) Professional Development Training Programme for Faculty & Administrators of Project Institutions (Under the aegis of the National Project Implementation Unit, Ministry of Human Resource Development, Government of India) March 02– 06, 2020.
  • Technical Education Quality Improvement Programme – III (TEQIP – III) Professional Development Training Programme for Faculty & Administrators of Project Institutions (Under the aegis of the National Project Implementation Unit, Ministry of Human Resource Development, Government of India) December 09– 13, 2019.
  • MDP on “Customer Relationship Management” at RITES Limited, Gurugram during 13-14 August 2019.
  • FDP on “Advanced Structural Equation Modeling, Moderation and Mediation Analysis using AMOS, SmartPLS, & Process Macro” During June 4-7, 2019 at IMT Ghaziabad
  • FDP on “Advanced Structural Equation Modelling” During October 29-December 2 at IMT Ghaziabad
  • FDP on “Scale Development” During December 5th and 6th at IMT Ghaziabad.

 Key Resource Person

  • Executive Development Program in Big Data and Data Science with Nulearn in 2020.
  • Executive Development Program in Big Data and Data Science with Nulearn in 2019.
  • Social Media Marketing at the Vinod Gupta School of Management, Indian Institute of Technology, Kharagpur.
  • Social Media Marketing and Social Media Analytics at the Vinod Gupta School of Management, Indian Institute of Technology, Kharagpur.
  • AICTE sponsored Faculty Development Program (FDP) on “Multivariate Statistics “from 1st June to 14hApril 2021at Fortune Institute of International Business (FIIB).
  • AICTE sponsored Faculty Development Program (FDP) on “Multivariate Statistics “from 11thApril to 25th April 2021at Fortune Institute of International Business (FIIB).
  • MDP on Branding in Digital Era for Hindustan Shipyard Limited during March 9 - 13, 2020.
  • Leadership Lab for School Principals of CBSE: Branding in Digital Era during January 27th- 31st, 2020
  • IndianOil Leadership Development Program titled ‘Sakhsham’ from 30th to 5th December 2020
  • IndianOil Leadership Development Program titled ‘Sakhsham’ from January 11th to 16th 2021.
  • IndianOil Leadership Development Program titled ‘Sakhsham’ from 14th to 19th December 2020.
  • TEQIP sponsored one-week workshop on research methodology using SPSS and AMOS at NIT Srinagar during 08-12 February 2020.
  • Faculty Development Programme on Impact of Moral Values, Ethics & Behavioral Sciences on Attitudinal Development of The Professionals- from 17th to 30th January 2020 organized by AICTE New Delhi
  • Job Opportunities in Marketing: A Demand-Supply Perspective” on 3rd September 2020 organized by G H Raisoni college of Commerce, Science, and Technology, Nagpur
  • Webinar organized by PSG College of Technology Coimbatore on August 4, 2020
  • FDP on "Digital Marketing" under AICTE- ATAL Academy FDP Program from10th October 2020 to 14th October 2020
  • e-STC on Advanced Statistical Techniques in Social Sciences from 26th October to 30th October 2020 NIT Hamirpur

Chair

  • Research and Publication Committee
  • Marketing Area

Member

  • PGP Committee
  • Career Development Service Committee
  • Executive Education Program Committee
  • Accreditation  and NIRF Committee