Upcoming Programs Home | Upcoming Programs | Executive Certificate Program in Digital Product Management

The Digital Product Management program offers a comprehensive curriculum designed to equip individuals with the skills and knowledge needed to effectively manage and drive the development of digital products. This program typically covers a wide range of cutting-edge topics, including , design thinking, lean approach, user experience design, agile development methodologies, product metrics, disruptive technology trends and platforms, in addition to market research, and business strategy.

Participants will learn how to identify product opportunities, define product vision, create user personas, and develop product roadmaps. They will also delve into the intricacies of user-centred design, wireframing, and prototyping, ensuring that the products they manage are intuitive and user-friendly. The program often emphasizes the importance of collaboration and effective communication among cross-functional teams, enabling participants to lead and coordinate efforts among developers, marketers, and other stakeholders.

Strategic aspects, such as pricing strategies, competitive analysis, and go-to-market planning, are also typically covered. The participants are also introduced to the principles of responsible product management to address issues of ethics, cybersecurity and regulation related to digital products. By the end of the program, participants should be well-equipped to navigate the dynamic landscape of digital product management, transforming ideas into successful and user-centric digital products while driving business growth.