Pankaj Vishwakarma

Pankaj Vishwakarma

Assistant Professor

Prof. Pankaj Viswakarma holds a PhD degree from IIT Kharagpur. Prior to joining IIM Visakhapatnam, he worked as Assistant Professor at FORE School of Management, New Delhi. His research interests lie in the areas of Virtual Reality Adoption in Marketing and sub-domains like Tourism and destination Marketing.

Marketing Management – I (PGP), Marketing Management – II (PGP), Digital Marketing (PGPEx), Marketing Analytics (PGP), Seminar Course on Research in Marketing (FPM), Readings in Digital Marketing (FPM).

Research Publications
  • Vishwakarma, P. (2022). Journal of Internet Commerce: A Bibliometric Overview. Journal of Internet Commerce, 1-27. (ABDC-B)
  • Vishwakarma, P., Mukherjee, S., & Datta, B. (2020). Travelers’ Intention to Adopt Virtual Reality: A Consumers’ Value Perspective. Journal of Destination Marketing and Management. 17, 100456. (ABDC-A)
  • Vishwakarma, P., Mukherjee, S., & Datta, B. (2020). Antecedents of Adoption of Virtual Reality in Experiencing Destination: A Study on the Indian Consumers. Tourism Recreation Research, 45(1), 42-56. (ABDC-A)
  • Vishwakarma, P., Mukherjee, S., & Datta, B. (2020). Impact of Cashback Usage Restriction Exemption on Travel Booking: A Goal-Directed Approach. Tourism Recreation Research, 45(2), 218-230. (ABDC-A)
  • Rajkumar, N., Vishwakarma, P., & Gangwani, K. K. (2020). Investigating Consumers' path to Showrooming: A Perceived Value-based Perspective. International Journal of Retail & Distribution Management. 49(2), 299-316.  (ABDC-A) 
  • Vishwakarma, P., & Mukherjee, S. (2019). Forty-three years journey of Tourism Recreation Research: a bibliometric analysis. Tourism Recreation Research, 44(4), 403-418. (ABDC-A)
  • Mohapatra, M. R., Moirangthem, N. S., & Vishwakarma, P. (2020), Mobile Banking Adoption among Rural Consumers: Evidence from India, American Business Review, 23(2), Article 6. (ABDC-A)
  • Virtual Reality Adoption in Tourism: A Comprehensive Perspective, Australian and New Zealand Marketing Academy (ANZMAC), 2022 at University of Western Australia and Curtin University, Australia during December 5th, to December 7th, 2022. 
  • Travelers’ adoption of Virtual Reality: A value perspective, 13th Doctoral Thesis Conference (DTC), 2020 held at IBS Hyderabad, organized by IBS, Hyderabad in collaboration with Indira Gandhi Institute of Development Research (IGIDR), Mumbai during October 8-9, 2020.
  • Travelers’ Adoption of Virtual Reality Technology, Australian and New Zealand Marketing Academy (ANZMAC), 2019 held at Victoria University, Wellington, New Zealand during December 2-4, 2019.
  • Understanding Consumer decision-making in selecting Hotel Online: Impact of 360-degree virtual content: A Conceptual framework, 3rd International Conference on Business and Information Management (ICBIM), 2019 held at Paris, France during September 12-14, 2019.
  • A conceptual framework for understanding consumer behavior towards aggregator travel mobile applications (M-apps), American Society of Business and Behavioral Sciences (ASBBS) held at Las Vegas, Nevada during March 15-18, 2018.
Reviewer in peer reviewed journals/conferences
  • Asia Pacific Journal of Marketing and Logistics
  • International Journal of Retail and Distribution Management
  • Australian and New Zealand Marketing Academy (ANZMAC) Annual Conference
  • International Journal of Tourism Policy
  • International Journal of Electronic Marketing and Retailing
  • International Journal of Electronic Government Research
  • Journal of Indian Business Research