Preeti Virdi

Preeti Virdi

Assistant Professor

Prof. Preeti Virdi holds a doctorate degree in Marketing from Shailesh J. Mehta School of Management, IIT Bombay. She has keen interest in understanding consumer decision-making processes especially in the presence of technological support systems like recommender systems, virtual assistants and others. Her thesis work attempted to develop a classification framework for online decision aids and examined the effect of these decision aids in consumer decision-making process both in simulated web-store environment and live e-commerce websites. Her research interests also include social commerce and consumer interaction with digital games. Along with these academic interests, Dr. Virdi enjoys painting and intends to study the intersection of arts and marketing in future. 

Prior to joining IIM Visakhapatnam, she worked as Assistant Professor at IMT Ghaziabad. She has worked as Assistant Professor at Gian Jyoti Group of Institutions, Punjab prior to her PhD.

Marketing Management, Consumer Behaviour, Integrated Marketing Communications, Digital Marketing and Marketing Research.

Research Publications

Conference & Seminars

  • Preeti Virdi, Arti D. Kalro and Dinesh Sharma. Exploring Consumer Attitudes towards Social Recommendation Systems, presented at the 11th ISDSI International Conference, Indian Institute of Management Tiruchirappalli held between 27th to 30th December 2017. 
  • Preeti Virdi, Arti D. Kalro and Dinesh Sharma. Classification of e-commerce Decision Aids: A Study using e-Commerce Websites in India included in the 2016 ANZMAC Conference proceedings titled- Marketing in a Post-Disciplinary Era, held between 5th to 7th December, University of Canterbury, Christchurch, New Zealand, pp. 729-736.
  • Preeti Virdi, Arti D. Kalro and Dinesh Sharma. Online Purchase Process using Decision Aids: An Exploratory Study, presented at the 9th Great Lakes - NASMEI (North American Society for Marketing Education in India) International Marketing Conference, Chennai held on 26th and 27th December 2015.

  • Doctoral Summer School 2017 at Indian Institute of Management, Ahmedabad
  • 4th AIM-AMA Sheth Foundation Doctoral Consortium at IMT Ghaziabad
  • Winter School - Data Mining in Psychological Research, at ISI Kolkata