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Kumar Rohit

Kumar Rohit

The PhD program at IIM Visakhapatnam has been an enriching and transformative experience. Its rigorous curriculum and supportive faculty mentorship have provided a strong foundation in advancing research methodologies. This journey has significantly enhanced my analytical and academic skills, while collaborative learning opportunities have prepared me to contribute meaningfully to academia and industry.

Email
kumar[dot]rohit22-02[at]iimv[dot]ac[dot]in
Batch /SpecialisationPhD 2022/Marketing
Qualifications /Degrees
  •        PGDM (Marketing), Chandragupt Institute of Management
  •        B.Sc. Hospitality & Hotel Administration, IHM Shimla
Work Experience/ Professional Appointments
  • Assistant Manager, LIC Housing Finance Ltd: Dec 2017 to June 2022
  • Consultant, State Finance Commission Bihar: Sept 2015 to Mar 2016
Research Interests/ Areas
  • Human Technology Interactions in Marketing, Virtual Agent, Customer Experience, Consumer Engagement, Services Marketing
Scholarship
  • National Council for Hotel Management and Catering Technology under Ministry of Tourism GOI’s Scholarship for scoring the highest percentage marks at Central I.H.M.
    Conference Proceedings
    • Paper presentation at Doctoral Colloquium 2024, XLRI Jamshedpur
    • Paper presentation at Management Doctoral Colloquium 2023, IIT Jodhpur
    • Paper presentation at Vipanan - Marketing 5.0 2023, IIM Visakhapatnam 
    • Paper presentation at ISDSI-Global Conference 2021, IIM Nagpur

    PublicationsRohit, Kumar, et al. "Consumer engagement in chatbots and voicebots. A multiple-experiment approach in online retailing context." Journal of Retailing and Consumer Services 78 (2024): 103728. (ABDC-A)
    Linkedinhttps://www.linkedin.com/in/kumarrohitiimv
    Awards
    • Best Paper Award in the "Marketing" track at Doctoral Colloquium 2024, XLRI Jamshedpur
    • Certificate of Merit awarded by MD and CEO, LIC Housing Finance Ltd in the year 2020
    • The employee of the Quarter awarded by Regional Manager, LIC Housing Finance Ltd in the year 2019.
    • Certificate of Appreciation by Organizing Committee of  19th Commonwealth Games Delhi 2010 for effective participation as Ceremonies Support Assistant at the JNA.
    • Best Academic Performance Award in the academic year (2009-10) by Secretary-cum-Principal IHM Shimla.

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