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Kumar Rohit

My PhD journey at IIM Visakhapatnam has been enriching, rewarding, and transformative. The well-structured curriculum and supportive faculty mentorship have strengthened my grounding in research methodology and sharpened my analytical lens toward marketing and consumer behaviour. The institute’s collaborative learning environment has been central to my growth as a researcher, helping me bridge academic rigor with practical relevance. This experience has prepared me to contribute meaningfully to both academic scholarship and industry practice

Email	kumar[dot]rohit22-02[at]iimv[dot]ac[dot]in
Batch /Specialisation	PhD 2022 / Marketing
Qualifications /Degrees	PGDM (Marketing), Chandragupt Institute of Management B.Sc. Hospitality & Hotel Administration, IHM Shimla
Work Experience/ Professional Appointments	Assistant Manager, LIC Housing Finance Ltd: Dec 2017 to June 2022 Consultant, State Finance Commission Bihar: Sept 2015 to Mar 2016
Research Interests/ Areas	Human Technology Interactions in Marketing, Virtual Agent, Customer Experience, Services Marketing, Service Recovery
Awards/Recognition / Scholarships Awarded	Best Paper Award at Doctoral Research Conference 2025, IIM Ranchi Best Paper Award in the "Marketing" track at Doctoral Colloquium 2024, XLRI Jamshedpur National Council for Hotel Management and Catering Technology under Ministry of Tourism GOI’s Scholarships (2009-12) for scoring the highest percentage marks at Central I.H.M across semesters. Best Academic Performance Award in the academic year (2009-10) by Secretary-cum-Principal IHM Shimla.
Conference Proceedings	Paper presentation at 2nd Doctoral Research Conference (DRC), Indian Institute of Management Ranchi, India, June 12–13, 2025. Paper presentation at 2nd Doctoral Research Conference (DRC), Indian Institute of Management Ranchi, India, June 12–13, 2025. Paper presentation at the 54th Annual Conference of the European Marketing Academy (EMAC 2025), Madrid, Spain, May 27–30, 2025. Paper presentation at the 11th Management Doctoral Colloquium (MDC 2025), Vinod Gupta School of Management, IIT Kharagpur, India, January 30–31, 2025. Paper presentation at 11th International Communication Management Conference (ICMC 2025), MICA, Ahmedabad, Gujarat, India, January 7–9, 2025. Paper presentation at Doctoral Colloquium 2024 on Artificial Intelligence and Sustainability, XLRI Jamshedpur, India, April 8-10, 2024. Paper presentation at the Management Doctoral Colloquium (Online), Indian Institute of Technology Jodhpur, India, February 24–25, 2023. Paper presentation at the ISDSI-Global Conference 2021, Indian Institute of Management Nagpur, India, December 27–30, 2021.
Publications	Rohit, K., & Vishwakarma, P. (2025). Meta-Analytic Insights into AI Chatbot Adoption in the Service Industry: Uncovering Dynamics and Contextual Insights using a Meta-SEM Approach. Marketing Intelligence & Planning. (ABDC-A) Rohit, K., Kumari, P., Singh, N., & Alofaysan, H. (2025). Smart banking chatbots and consumer engagement: the role of trust and privacy in AI-driven banking. Journal of Strategic Marketing, 1-18. (ABDC-A) Rohit, K., Shankar, A., Mehrotra, A., Yaqub, M. Z., & Gupta, P. (2025). Exploring consumer engagement with smart voice assistants in the era of emerging conversational technologies. Marketing Intelligence & Planning, 43(8), 1696–1723. (ABDC-A) Rohit, K., Shankar, A., Katiyar, G., Mehrotra, A., & Alzeiby, E. A. (2024). Consumer engagement in chatbots and voicebots. A multiple-experiment approach in online retailing context. Journal of Retailing and Consumer Services, 78, 103728. (ABDC-A)
Linkedin	https://www.linkedin.com/in/kumarrohitiimv

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Kumar Rohit

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