Executive Education

Program Chair:

Dr. Amit Shankar
Emails: ashankar[at]iimv[dot]ac[dot]in

Program Duration:

15 hrs (10 sessions of 1.5 hrs)

Program Schedule:

The Programme will be conducted from April 21 and April 25, 2025. There will be two sessions per day from 6:00 PM to 7:30 PM and 7:45 PM to 9:15 PM as per the Indian Standard Time (IST).

Program Introduction:

Structural Equation Modelling (SEM) is a statistical methodology that is widely used in social sciences research (especially marketing, organizational behavior, human resource management, psychology, behavioral finance and behavioral economics). SEM models are so general that they encompass most of the statistical methods that are currently used in the social and behavioral sciences. SEM allows a researcher to test complex models with multiple pathways, model latent variables with multiple indicators, investigate mediation and moderation in a systematic way and adjust for measurement error in predictor variables. This workshop shall provide the participants a descriptive theoretical and practical knowledge to SEM, moderation and mediation. SmartPLS 4 will be used to learn all the statistical technique, which is uniqueness of the workshop.

Pedagogy and Assessment:

1. Course will be taught through online platforms.

Program Prerequisite

1. Research Scholar/Students, Faculty members, and Corporates

Program Requirements

1. A PC with at least 4 GB RAM (preferably 8 GB).
2. A stable internet connection of 1mbps or higher.
3. SmartPLS4

Session-wise course outline:

Award of Certificate:

1. A minimum of 70% attendance in the course is mandatory.
2. No Alumni status or Institute email shall be provided

About the Instructor(s):

Dr. Amit Shankar

Associate Professor (Marketing)

Prof. Amit Shankar is Associate Professor at IIM Visakhapatnam in the area of Marketing Management. He is PhD from Vinod Gupta School of Management, IIT Kharagpur. He has Academic experience of 6 years working with renowned Institutes. He has published in leading journals (ABDC journal classification). He has conducted workshops on SPSS, Amos, SmartPLS, Advanced Excel, and Process Macro in premier institutes of India.

Program Launch Schedule:

Program Fee Structure:

Registration Fees (Excluding GST)