Faculty Development Programs

Program Chair:

Dr. Abhishek Srivastava
Email: abhishek[at]iimv[dot]ac[dot]in

Program Co-Chair:

Dr. Preeti Virdi
Email: preetiv[at]iimv[dot]ac[dot]in

Program Duration:

10 hours (10 sessions of 1 hour)

Program Schedule:

The programme will be conducted from November 10 to November 14, 2025. There will be two sessions per day from 7:00 PM to 8:00 PM and 8:15 PM to 9:15 PM (IST).

Program Highlights:

Introduction to Artificial Intelligence concepts
AI applications in teaching, learning, and assessment
Using AI tools during the research lifecycle
Ethical considerations and responsible AI use
Hands-on demonstrations of popular AI tools

Pedagogy and Assessment:

Course will be taught through online platforms.

Program Prerequisite:

Research scholars/students, faculty members, and corporates

Program Requirements:

A PC with at least 4 GB RAM (preferably 8 GB)
A stable internet connection of 1 Mbps or higher

Award of Certificate:

Minimum 70% attendance is mandatory
No alumni status or institute email will be provided
Online certificate will be issued

About the Program Chairs:

Dr. Abhishek Srivastava

Dr. Abhishek has over a decade of professional experience across industry and academia, with successful delivery of multiple industry projects and training assignments in AI, IT consulting, software development, policymaking, vendor management, startup mentoring, fundraising, international collaborations, and academic research. He earned his PhD from IIM Ranchi and was previously Assistant Professor at IIM Jammu before joining IIM Visakhapatnam.

Dr. Preeti Virdi

Dr. Preeti Virdi is an Assistant Professor in Marketing. She holds a PhD from Shailesh J. Mehta School of Management, IIT Bombay, and has previously taught at IMT Ghaziabad. Her teaching and research interests include Marketing Management, Consumer Behaviour, Integrated Marketing Communications, Digital Marketing, and Marketing Research, with a special focus on technology-enabled decision-making.

Program Launch Schedule:

Application Start Date	October 5, 2025
Application Closure Date	November 5, 2025
Online Classes Start	November 10, 2025
Course Completion	November 14, 2025

Program Fee Structure:

Registration Fees (Excluding GST)	₹ 3,750/-

Registration Closed

Thank you for your interest in the FDP. Registrations for the current batch are now closed. Please share your email ID to receive updates about the next batch.

Program Chair:

Dr. Amit Shankar
Emails: ashankar[at]iimv[dot]ac[dot]in

Program Duration:

15 hrs (10 sessions of 1.5 hrs)

Program Schedule:

The Programme will be conducted from April 21 and April 25, 2025. There will be two sessions per day from 6:00 PM to 7:30 PM and 7:45 PM to 9:15 PM as per the Indian Standard Time (IST).

Program Introduction:

Structural Equation Modelling (SEM) is a statistical methodology that is widely used in social sciences research (especially marketing, organizational behavior, human resource management, psychology, behavioral finance and behavioral economics). SEM models are so general that they encompass most of the statistical methods that are currently used in the social and behavioral sciences. SEM allows a researcher to test complex models with multiple pathways, model latent variables with multiple indicators, investigate mediation and moderation in a systematic way and adjust for measurement error in predictor variables. This workshop shall provide the participants a descriptive theoretical and practical knowledge to SEM, moderation and mediation. SmartPLS 4 will be used to learn all the statistical technique, which is uniqueness of the workshop.

Pedagogy and Assessment:

Course will be taught through online platforms.

Program Prerequisite

Research Scholar/Students, Faculty members, and Corporates

Program Requirements

A PC with at least 4 GB RAM (preferably 8 GB).
A stable internet connection of 1mbps or higher.
SmartPLS4

Session-wise course outline:

Topics
Introduction to PLS-SEM, myth and reality
Difference between Covariance-based SEM and PLS-SEM
Type of Constructs: Reflective and Formative
Confirmatory Factor Analysis: (Reflective Constructs)
Factor Analysis (Formative Constructs, Confirmatory Tetrad Analysis)
Path Analysis
Mediation Analysis
Sequential Mediation Analysis
Parallel mediation Analysis
Moderation Analysis
Moderation Analysis: Interaction Effect
Moderation Analysis: Multi-Group Analysis
Moderated Mediation
Mediated Moderation
Importance-Performance Map Analysis (IPMA)
PLSpredict/CVPAT
Finite Mixture Partial Least Squares (FIMIX) Segmentation
How to Publish in High Impact Factor Journals

Award of Certificate:

A minimum of 70% attendance in the course is mandatory.
No Alumni status or Institute email shall be provided

About the Instructor(s):

Dr. Amit Shankar

Associate Professor (Marketing)

Prof. Amit Shankar is Associate Professor at IIM Visakhapatnam in the area of Marketing Management. He is PhD from Vinod Gupta School of Management, IIT Kharagpur. He has Academic experience of 6 years working with renowned Institutes. He has published in leading journals (ABDC journal classification). He has conducted workshops on SPSS, Amos, SmartPLS, Advanced Excel, and Process Macro in premier institutes of India.

Program Launch Schedule:

Launch Preparation Period – Internal approval, development/update of website content and e-collaterals	Feb 2 - 10, 2025
Marketing, Enrollment and Registration Period	Feb 10 – April 14, 2025
Application Closure Date	April 14, 2025
Online Classes Start on	April 21, 2025
Course Completion	April 25, 2025

Program Fee Structure:

Registration Fees (Excluding GST)

Participant Category	Registration Fees
Research Scholars/Students	₹ 3000
Faculty Members	₹ 6000
Corporates	₹ 10000
Foreign Participants	USD 200

Title	Dates	Topics Covered (Indicative)	Mode (online/offline)
Capacity Building Program on Communication Skills (Online)	June 20-24, 2022	Public Speaking, Presentations, Professional Writing, and Interviews.	Online
Online Workshop on Communication Skills for Musaliar Institute of Management Students	January 24 to February 12, 2022	English Grammar & Usage Common Errors in English Effective Listening Public Speaking Making & Delivering Effective Presentations Making & Delivering Effective Presentations Professional email Etiquette Writing SOPs Preparing CV/Resume Tips for success in an Interview	Online
Open FDP on Advanced Multivariate Data Analytics: Moderation and Mediation Analysis using AMOS & Process Macro	October 18 -22, 2021	Introduction to SEM Measurement Model Assessment, Reliability and Validity Path Analysis Mediation Moderation: Interaction Effect and Multi-Group Analysis Confirmatory Factor Analysis Moderated Mediation Analysis and Mediated Moderation Analysis	Online
Capacity-Building Workshop on Communication Skills	October 4 - 8, 2021	English Grammar & Usage Common Errors in English Effective Listening Public Speaking Making & Delivering Effective Presentations Making & Delivering Effective Presentations Professional email Etiquette Writing SOPs Preparing CV/Resume Tips for success in an Interview	Online
AICTE ATAL Online FDP on Data Analytics for Research and Publication	October 4-8, 2021	Introduction to Multivariate Data Analytics Mental Well Being Multi-Criteria Decision Making Qualitative Data Analysis Model Building Reliability and Validity of the Measurement Scale Structure Equation Modelling Panel Data Analysis Bibliometric Analysis How to Publish in High Impact Factor Journal	Online
Open FDP on Digital and Social Media Marketing	September 20 - 23, 2021	Introduction to Digital Marketing Search Engine Optimization Keyword Optimization, Website Optimization Search Engine Marketing, Affiliate Marketing, Content marketing Social Media Marketing Strategies, social media, Marketing Campaign Facebook Marketing, LinkedIn Marketing, Twitter Marketing, Instagram Marketing, YouTube Marketing Influencer Marketing, Customer Relationship Management using Digital Marketing Measuring Effectiveness of Digital Marketing Campaign, Digital and Social Media Analytics	Online
Open FDP on Analytics	August 16-17, 2021	Overview of Analytics in Organizations Introduction to R Data Visualization Descriptive Analytics and Inference Predictive Analytics: Simple and Multiple Linear Regression Predictive Analytics: Classification Forecasting	Online
Open FDP on Pedagogy and Research Methodology	July 5-9, 2021 & July 12-16, 2021	Communication ICT Enabled Teaching Case Writing Case Based Teaching Questionnaire Design Sampling Methods Statistical Inference using R	Online
AICTE ATAL Online FDP on Data Analytics for Research and Publication	June 14-18, 2021	Introduction to Multivariate Data Analytics Mental Well Being Multi-criteria Decision Making Qualitative Data Analysis Model Building Reliability and Validity of the Measurement Scale Structure Equation Modelling Panel Data Analysis Bibliometric Analysis How to Publish in High Impact Factor Journal	Online
Open FDP on Handling Partial Least Squares - Structural Equation Modelling (PLS-SEM)	April 19-22 2021	Introduction to PLS-SEM Mediation: Analysis Sequential Mediation Analysis and Parallel Mediation Analysis Moderation Analysis Interaction Effect and Multi-Group Analysis	Online
National Institute of Business Management (NIBM), Sri Lanka	January 3-4, 2020	Teaching and learning in higher education Teaching with ICT Case-based teaching Experiential exercises in classrooms	Offline (Colombo, Sri Lanka)
Central Board of Secondary Education (CBSE): Leadership Development for School Principals	January 27 - 31, 2020	Leadership Change Management Ethics Building cultures of well-being

Faculty Development Programs

Faculty Development Programs

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