Marketing Maestros Program - Bharat Electronics Limited
The “Marketing Maestros” program is being conducted by IIM Visakhapatnam for executives of Bharat Electronics Limited (BEL) from Marketing, Sales, Business Development, and Allied Functions.
This three-day capacity-building programme is aimed at enhancing the strategic and operational marketing capabilities of BEL’s professionals. It is specially designed to provide participants with a deeper understanding of modern marketing practices, customer-centric strategies, and competitive positioning in both domestic and global markets.
The programme covers a broad spectrum of topics, including marketing fundamentals, branding, value proposition design, market segmentation, buyer behavior, B2B marketing strategies, digital marketing, tender-based selling, and pricing strategies. It also focuses on aligning marketing efforts with organizational goals to drive sustainable growth and customer satisfaction.
Delivered by expert faculty from IIM Visakhapatnam, the program integrates interactive lectures, real-life case discussions, experiential activities, and practical assignments. It equips participants with the tools and insights necessary to craft effective marketing strategies, enhance customer engagement, and strengthens BEL’s market presence in an increasingly competitive landscape.
