• Current Position: Assistant Professor, Marketing Area, Indian Institute of Management Visakhapatnam 

• Highest Qualification: PhD, Marketing, Indian Institute of Management Visakhapatnam, 2024 

• Total Experience: 2 years 

• Research Interests: Human-Technology interactions; Metaverse; Artificial Intelligence; Technology Adoption 

• Teaching Areas: Luxury Marketing; Retail Marketing & Analytics; New Product Development; Marketing Management; Business Research Methods 

• Academic Profile: Before joining IIM Visakhapatnam, he worked as an Assistant Professor at IIM Ranchi. He holds a PhD degree from IIM Visakhapatnam and an MBA from IIT (ISM) Dhanbad. Earlier, he worked as an Assistant Professor at the Goa Institute of Management. His research interests lie in human–technology interactions and the adoption of emerging technologies. 

PGP/MBA (Graduate) 

• Luxury Marketing | Elective | Term 5, 2024–Present 

• Retail Marketing & Analytics | Elective | Term 6, 2024 

• New Product Development & Design | Elective | Term 5, 2025 

• Marketing Management | Core | Term 1, 2024–Present 

• Business Research Methods | Core | Term 3, 2024–Present 

Journal Articles 

• Kumar, A., & Shankar, A. (2025). See you in the metaverse! Investigating dating intentions in the metaverse. Information Technology & People, 1-27. (ABDC: A)  

• Kumar, A., & Shankar, A. (2025). Role of generative AI-enabled customer relationship management solutions in achieving agility. Journal of Business & Industrial Marketing, 40(8), 1593-1614. (ABDC: A)  

• Kumar, A., & Kumari, N. (2025). The future of tourism: the metaverse as a tool for promoting sustainable tourism. Asia Pacific Journal of Tourism Research, 1-19. (ABDC: A)  

• Kumar, A., & Shankar, A. (2024). The bold decision to go “all in”: Understanding the reasons behind consumers' willingness to migrate to the metaverse. Psychology & Marketing, 41(8), 1769-1791. (ABDC: A)  

• Kumar, A., & Shankar, A. (2024). Investigating the role of metaverse influencers’ attributes for the next generation of services. Journal of Services Marketing, 38(7), 816-838. (ABDC: A)  

• Kumar, A., & Shankar, A. (2024). Building a sustainable future with enterprise metaverse in a data-driven era: A technology-organization-environment (TOE) perspective. Journal of Retailing and Consumer Services, 81, 103986. (ABDC: A)  

• Kumar, A., & Shankar, A. (2024). Why do consumers forgive online travel agencies? A multi-study approach. Australasian Marketing Journal, 32(4), 323-338. (ABDC: A)  

• Kumar, A., & Shankar, A. (2024). Will metaverse revolutionize retail banking? Understanding user acceptance towards metaverse banking. International Journal of Retail & Distribution Management, 52(6), 629-646. (ABDC: A)  

• Kumar, A., Shankar, A., & Nayal, P. (2024). Metaverse is not my cup of tea! An investigation into how personality traits shape metaverse usage intentions. Journal of Retailing and Consumer Services, 77, 103639. (ABDC: A)  

• Kumar, A., & Shankar, A. (2023). Disengagement toward brand-based online communities: The role of culture. Journal of Global Marketing, 36(4), 268-283. (ABDC: B)  

• Kumari, P., & Kumar, A. (2023). Investigating the dark side of mobile bookkeeping applications: a moderated-mediation approach. VINE Journal of Information and Knowledge Management Systems, 53(5), 985-1004. (ABDC: B) 

Consultancy / Sponsored Projects 

• Impact Evaluation Study of Farmer Producer Organizations (FPOs) in Jharkhand | NABARD | Period: July 2025-December 2025 | Role: Co-PI 

Institutional Administrative Roles 

• Chairperson-International Exchange Program, Indian Institute of Management Ranchi — April 2025-January 2026 

• Chairperson-Executive Education & Consulting, Indian Institute of Management Ranchi — July 2025-January 2026 

Committees / Academic Governance 

• Research Publication & Ethics —Member | June 2024-January 2026 

Academic Service (External) 

• Associate Editor & Editorial Board Member 

• IIM Ranchi Journal of Management Studies 

• Journal of Hospitality Marketing & Management 

• Reviewer:  

• European Journal of Marketing (ABDC-A*)  

• International Journal of Hospitality Management (ABDC-A*) 

• Journal of Business Research (ABDC-A)  

• Technological Forecasting and Social Change (ABDC-A)  

• Journal of Retailing and Consumer Services (ABDC-A)  

• International Journal of Contemporary Hospitality Management (ABDC-A)  

• Journal of Hospitality Marketing & Management (ABDC-A)  

• Marketing Intelligence & Planning (ABDC-A)  

• Asia Pacific Journal of Marketing and Logistics (ABDC-A)  

• Journal of Enterprise Information Management (ABDC-A)  

• Journal of Global Information Management (JGIM) (ABDC-A)  

• International Studies of Management & Organization (ABDC-B) 

• Received a travel stipend of US$900 to attend the 2023 AMA Global Marketing SIG Doctoral Consortium and Conference in Santiago, Chile.  

• Received a bursary covering accommodation and registration to attend the Academy of Marketing Doctoral Colloquium 2023 at the University of Birmingham, UK.  

• Awarded Merit Cum Means scholarship at IIT(ISM), Dhanbad – 2018 and 2019.  

• Awarded Oisca scholarship to study 11th and 12th standard in Japan - 2013.