PGP/MBA (Graduate) 

• Marketing Management-I | Role: Core | PGP, Term 1, 2023–25 

• Marketing Management-I | Role: Core | PGP, Term 1, 2024–26 

• Marketing Management-I | Role: Core | PGP, Term 1, 2025–27 

• Marketing Management-II | Role: Core | PGP, Term 1, 2023–25 

• Marketing Management-II | Role: Core | PGP, Term 1, 2024–26 

• Marketing Management-II | Role: Core | PGP, Term 1, 2025-27 

• Marketing Management | Role: Core | PGPMCI, Term 2, 2024–26 

• Marketing Management | Role: Core | PGPMCI, Term 2, 2025–27 

• Digital Marketing | Role: Elective | PGP, Term 5, 2022–24 

• Digital Marketing | Role: Elective | PGP, Term 5, 2024–26 

• Digital Marketing | Role: Elective | PGPEx, Term 5, 2021–23 

• Digital Marketing and Applied AI | Role: Elective | PGPMCI, Term 5, 2024–26 

PhD/Doctoral 

• Seminar Course on Research in Marketing (SCRM)| Year(s): 2023 | Role: Instructor 

• Seminar Course on Systematic literature review, Meta-analysis and Meta-SEM (SCMASEM)| Year(s): 2023 | Role: Instructor 

• Seminar Course on Research in Marketing (SCRM)| Year(s): 2024 | Role: Instructor 

• Seminar Course on Research in Marketing: Systematic Reviews and Meta-Analysis | Year(s): 2025 | Role: Instructor 

• Seminar Course on Research in Marketing: Systematic Reviews and Meta-Analysis | Year(s): 2025 | Role: Instructor | (Exe. PhD) 

• Seminar Course on Research in Marketing (SCRM)| Year(s): 2024 | Role: Instructor | (Exe. PhD) 

Journal Articles 

• Vyas, Y., & Vishwakarma, P. (2026). Artificial Intelligence in Brand Communication: A Comprehensive Literature Review and Research Outlook. International Journal of Consumer Studies, 50(1), e70170. (ABDC: A) 

• Rohit, K., & Vishwakarma, P. (2025). Meta-analytic insights into AI chatbots adoption in the service industry: uncovering dynamics and contextual insights using a meta-SEM approach. Marketing Intelligence & Planning, 1-27. (ABDC: A) 

• Pradhan, D., Malik, G., & Vishwakarma, P. (2025). Gamification in tourism research: A systematic review, current insights, and future research avenues. Journal of Vacation Marketing, 31(1), 130-156. (ABDC: A) 

• Vinoi, N., & Vishwakarma, P. (2024). Ecolabelling: a meta-analytic structural equation modelling approach. Marketing Intelligence & Planning, 42(8), 1601-1632. (ABDC: A) 

• Vishwakarma, P. (2024). Investigating consumers’ adoption of electric vehicles: a perceived value-based perspective. Marketing Intelligence & Planning, 42(6), 1028-1051. (ABDC: A) 

• Vishwakarma, P., & Mohapatra, M. R. (2023). Unveiling consumer behavior in marketing: A meta-analytic structural equation modeling (Meta-SEM) of the model of goal-directed behavior (MGB). Marketing Intelligence & Planning, 41(8), 1057-1092. (ABDC: A) 

• Rajkumar, N., Vishwakarma, P., & Gangwani, K. K. (2021). Investigating consumers' path to showrooming: a perceived value-based perspective. International Journal of Retail & Distribution Management, 49(2), 299-316. (ABDC: A) 

• Vishwakarma, P., Mukherjee, S., & Datta, B. (2020). Travelers’ intention to adopt virtual reality: A consumer value perspective. Journal of Destination Marketing & Management, 17, 100456. (ABDC: A) 

• Vishwakarma, P., Mukherjee, S., & Datta, B. (2020). Impact of cashback usage restriction exemption on travel booking: A goal-directed approach. Tourism Recreation Research, 45(2), 218-230. (ABDC: A) 

• Vishwakarma, P., Mukherjee, S., & Datta, B. (2020). Antecedents of adoption of virtual reality in experiencing destination: A study on the Indian consumers. Tourism Recreation Research, 45(1), 42-56. (ABDC: A) 

• Mohapatra, M. R., Moirangthem, N. S., & Vishwakarma, P. (2020). Mobile banking adoption among rural consumers: Evidence from India. American Business Review, 23(2), 6. (ABDC: A) 

• Vishwakarma, P., & Mukherjee, S. (2019). Forty-three years journey of Tourism Recreation Research: a bibliometric analysis. Tourism recreation research, 44(4), 403-418. (ABDC: A) 

• Mohapatra, M. R., Mohapatra, S., & Vishwakarma, P. (2025). Current State and Future Directions of Cryptocurrency Research: A Bibliometric Review. Accounting, Economics, and Law: A Convivium. (ABDC: B) 

• Vishwakarma, P. (2023). Journal of Internet Commerce: A Bibliometric Overview. Journal of Internet Commerce, 22(4), 567-593. (ABDC: B) 

• Chatterjee, S., Kittur, P., Vishwakarma, P., & Dey, A. (2023). What makes customers of airport lounges satisfied and more? Impact of culture and travel class. Journal of Air Transport Management, 109, 102384. (ABDC: B) 

• Vishwakarma, P., Mukherjee, S., Datta, B., & Sijoria, C. (2023). Understanding the Adoption of Traditional (2D) and Virtual Reality (3D) Online Grocery Stores in India: An Exploratory Study. Global Business Review, 09721509231202002. (ABDC: C) 

Conference Papers (Peer-reviewed) 

• Vishwakarma, P., Mukherjee, S., Datta, B. & Ramkisson, H. (2024), “Understanding the Value-based Adoption of Virtual Reality in Tourism: Exploring the Role of Content Availability, Anticipated Regret and Task-Technology Fit”, EMAC Annual Conference Bucharest, Romania. 

• Vishwakarma, P., Mukherjee, S., Datta, B. (2019), “Travelers’ Adoption of Virtual Reality Technology”, Australian and New Zealand Marketing Academy (ANZMAC), Victoria University, Wellington, New Zealand.