Preeti Virdi
Marketing
Assistant Professor
preetiv[at]iimv[dot]ac[dot]in
About
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Current Position: Assistant Professor, Marketing, IIM Visakhapatnam
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Highest Qualification: PhD, Marketing, Indian Institute of Technology Bombay
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Total Post Phd Experience: 4 years 3 months
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Research Interests: Consumer Behaviour; Sustainability; Adver tising; Decision-aids
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Teaching Areas: Marketing Management, Consumer Behaviour, Integrated Marketing Communications, Strategic Pricing
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Dr. Preeti Virdi is an Assistant Professor in the area of Marketing. She holds a doctorate degree in Marketing from Shailesh J. Mehta School of Management, IIT Bombay. She has earlier worked as a faculty of Marketing at IMT Ghaziabad. She has keen interest in understanding consumer decision-making processes, especially in the presence of technological support systems like recommender systems, virtual assistants, chatbots and others.
Teaching
PGP/MBA (Graduate)
|
S. No. |
Course Title |
Role [Core/ Elective] |
Term, Year |
Batch Size (No. of Students) |
No. of Hours of Teaching |
|
1. |
Strategic Pricing (EMBA) |
Elective |
Term 6, 2025 |
132 |
10 |
|
2. |
Consumer Behaviour |
Elective |
Term 5, 2025 |
75 |
30 |
|
3. |
Integrated Marketing Communications |
Elective |
Term 5, 2025 |
75 |
30 |
|
4. |
Consumer Behaviour (PGPMCI) |
Elective |
Term 4, 2025 |
40 |
30 |
|
5. |
Marketing Management 2 |
Core |
Term 2, 2025 |
179 |
15 |
|
6. |
Consumer Behaviour |
Elective |
Term 4, 2024 |
93 |
30 |
|
7. |
Integrated Marketing Communications |
Elective |
Term 6, 2024 |
214 |
30 |
|
8. |
Marketing Management 1 |
Core |
Term 1, 2024 |
85 |
30 |
|
9. |
Marketing Management 2 |
Core |
Term 2, 2024 |
172 |
15 |
|
10. |
Marketing Management (EMBA) |
Core |
Term 1, 2024 |
85 |
20 |
|
11. |
Strategic Pricing (EMBA) |
Elective |
Term 6, 2024 |
82 |
10 |
|
13. |
Consumer Behaviour |
Elective |
Term 4, 2023 |
91 |
30 |
|
14. |
Integrated Marketing Communications |
Elective |
Term 5, 2023 |
60 |
30 |
|
15. |
Marketing Management 1 |
Core |
Term 1, 2023 |
94 |
30 |
|
16. |
Marketing Management 2 |
Core |
Term 2, 2023 |
95 |
15 |
|
17. |
Integrated Marketing Communications |
Elective |
Term 5, 2022 |
46 |
30 |
|
18. |
Marketing Management 1 |
Core |
Term 1, 2022 |
68 |
30 |
|
19. |
Marketing Management 2 |
Core |
Term 2, 2022 |
135 |
15 |
|
20. |
Marketing Management (PGPEx) |
Core |
Term 1, 2022 |
16 (16) |
30 |
PhD/Doctoral
|
S. No. |
Course Title |
Year |
Batch Size (No. of Students) |
Role |
|
1. |
Qualitative Research Methodology |
2024 |
12 (12) |
Co-Instructor |
|
2. |
Seminar Course on Consumer Behaviour |
2023 |
2 (2) |
Instructor |
Research & Publications
Journal Articles
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Preeti Virdi, Arti D. Kalro and Dinesh Sharma (2020). “Online decision aids: the role of decision-making styles and decision-making stages”. International Journal of Retail & Distribution Management, Vol. 48, No. 6, pp. 555-574. [ABDC Rank: A] https://www.emerald.com/insight/content/doi/10.1108/IJRDM-02-2019-0068/full/html
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Preeti Virdi, Arti D. Kalro and Dinesh Sharma (2020). “Consumer acceptance of social recommender systems in India”. Online Information Review, Vol. 44, No. 3, pp. 723-744. [ABDC Rank: B]
https://www.emerald.com/insight/content/doi/10.1108/OIR-05-2018-0177/full/html
Conference Papers and Poster Presentations
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Megha Pandey, Manav Jain, Preeti Virdi and Arti D. Kalro. What Catches the Green Eye? Decoding Consumer Reactions to Eco-Labels, presented at the 19th Great Lakes - NASMEI (North American Society for Marketing Education in India) International Marketing Conference, Chennai held on 19th and 20th December 2025.
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Apuroopa Sai Lakshmi Tippavajjula, Priyanka P., Preeti Virdi, and Jyotsna H. J. Perceptions and experiences of Gen Z women using AI-powered period-tracking apps: A qualitative study. Poster presented at the World Health Innovation Forum held on 11th to 13th December 2025.
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Rohit Titiyal, Preeti Virdi, Sourabh Arora, Shekhar Ravi and Ravi Chandra. A Systematic Literature Review on Entrepreneurial Ecosystem, presented at the International Conference on Empowering Entrepreneurship & Employability 2024, The Higher Colleges of Technology Dubai held on 17th and 18th April 2024.
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Preeti Virdi, Arti D. Kalro and Dinesh Sharma. Exploring Consumer Attitudes towards Social Recommendation Systems, presented at the 11th ISDSI International Conference, Indian Institute of Management Tiruchirappalli held between 27th to 30th December 2017.
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Preeti Virdi, Arti D. Kalro and Dinesh Sharma. Classification of e-commerce Decision Aids: A Study using e-Commerce Websites in India included in the 2016 ANZMAC Conference proceedings titled- Marketing in a Post-Disciplinary Era, held between 5th to 7th December, University of Canterbury, Christchurch, New Zealand
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Preeti Virdi, Arti D. Kalro and Dinesh Sharma. Online Purchase Process using Decision Aids: An Exploratory Study, presented at the 9th Great Lakes - NASMEI (North American Society for Marketing Education in India) International Marketing Conference, Chennai held on 26th and 27th December 2015.
Training & Consulting
Executive Education / MDPs / FDPs
|
S. No. |
Program Title |
Audience/ Organization |
Dates/ Duration |
Role [Lead/Faculty] |
|
1. |
Executive Post Graduate Certificate Programme in General Management Batch 5 |
In technical support from Jaro Education |
June 2025 to June 2026 |
Program co-chair |
|
2. |
FDP on AI in Education and Research |
Faculty |
10th to 14th November 2025 |
Program co-chair |
|
3. |
Executive Post Graduate Certificate Programme in General Management Batch 4 |
In technical support from Jaro Education |
September 2024 to September 2025 |
Program co-chair |
|
4. |
Executive Certificate Programme in Advanced Product & Brand Management Batch 2 |
In technical support from UpTop |
May 2025 to October 2025 |
Program co-chair |
|
5. |
Executive Post Graduate Certificate Programme in General Management Batch 3 |
In technical support from Jaro Education |
January 2024 to January 2025 |
Program co-chair |
|
6. |
Executive Certificate Programme in Advanced Product & Brand Management Batch 1 |
In technical support from UpTop |
September 2024 to April 2025 |
Program Chair |
|
7. |
Executive Post Graduate Certificate Programme in General Management Batch 2 |
In technical support from Jaro Education |
April 2023 to April 2024 |
Program co-chair |
Consultancy / Sponsored Projects
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Examining Entrepreneurial Ecosystem and, Self-Efficacy and Intention among Indian Students: A case of select (second generation) IITs and (new) IIMs, ICSSR, Major Project (12 Lakhs), March 2023 to March 2025, Co-PI
Conferences Conducted
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International Marketing Conference, Vipanan 2025- Reimagining Marketing for Transformative Tomorrow at IIM Visakhapatnam on 9th and 10th May 2025; Conference Chair
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International Marketing Conference Vipanan 2023- Marketing 5.0 inroads to Technology and Sustainability at IIM Visakhapatnam on 5th and 6th May 2023; Conference Co-Chair
Services
Institutional Administrative Roles
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Chair ORGAN, IIMV – From 3rd May 2023 till Date (Coordinating resource generation activities for the Institute)
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Chair EEP, IIMV – 15th December 2022 to 5th September 2024 (Facilitating EEPs/MDPs, onboarding marketing agencies and revenue generation)
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Academic Service (External)
Ad-hoc Reviewer: Journal of Retailing and Consumer Services (JRCS), Journal of Marketing Theory and Practice (JMTP), Marketing Intelligence Planning (MIP), International Journal of Retail and Distribution Management (IJRDM), Computers in Human Behavior (CHB), Journal of Consumer Behavior (JCB), South Asian Journal of Business Studies (SAJBS)
Award And Recognition
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Excellent Teaching Feedback (4.25 or above (out of 5.0)), Indian Institute of Management Visakhapatnam - 2023
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Junior Research Fellowship, University Grants Commission (UGC) - June 2012
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Symbiosis Institute of Digital and Telecom Management, Director’s Debut Award 2007
