Shiwangi Singh’s research explores strategy implementation, digital innovation, strategic foresight, technology roadmapping, strategic technology adoption, and the dynamics of strategy execution within organizations. Her work blends quantitative, qualitative, and foresight-based analytical methods.
Journals
- Singh, S., Singh, S., and Dhir, S. (2025). From Tweets to Trends: Understanding Public Opinion on Emerging Technologies. Journal of Policy Modeling. Doi: 10.1016/j.jpolmod.2025.06.024
- Yadav. S.K., Singh, S., Vijay, T.S., & Singh, S. (2025). Strategic Roadmapping for the Future of Retail Healthcare. Journal of Retailing and Consumer Services, 87, 104351. Doi: 10.1016/j.jretconser.2025.104351
- Jain, A., Pradhan, D., Kuanr, A., & Singh, S. (2025). Self‐quantification and consumer well‐being: A meta‐analytic review. Psychology & Marketing, 42, 514–538. Doi: 10.1002/mar.22141
- Singh, S., & Vijay, T. S. (2024). Technology roadmapping for the e-commerce sector: A text-mining approach. Journal of Retailing and Consumer Services, 81, 103977. Doi: 10.1016/j.jretconser.2024.103977
- Singh, S., Dhir, S., & Sushil, S. (2022). Developing an evidence-based TISM: an application for the success of COVID-19 Vaccination Drive. Annals of Operations Research, 348(3), 1745 - 1797.
- Singh, S., Singh, S., Kraus, S., Sharma, A., & Dhir, S. (2024). Characterizing Generative Artificial Intelligence Applications: Text-Mining-Enabled Technology Roadmapping. Journal of Innovation & Knowledge, 9(3), 100531.
- Singh, S., Singh, S., Chikhale, M., & Dhir, S. (2024). Critical Success Factors for Emerging Technology Adoption, Strategic Flexibility, and Competitiveness: An Evidence-Based Total Interpretive Structural Modeling Approach (TISM-E). Global Journal of Flexible Systems Management, 25, 601–628. Doi: 10.1007/s40171-024-00408-w
- Singh, S., Dhir, S., & Sushil. (2024). The emotions for COVID-19 vaccine: Insights from Twitter analytics about hesitancy and willingness for vaccination. Journal of Policy Modeling, 46 (5), 964-984. Doi: 10.1016/j.jpolmod.2024.05.005
- Vohra, V., Singh, S., & Dutta, T. (2024). Embracing flexibility post-COVID-19: A systematic review of flexible working arrangements using the SCM-TBFO Framework. Global Journal of Flexible Systems Management, 25, 1-26. Doi: 10.1007/s40171-023-00366-9
- Vijay, T.S., Prashar, S., and Singh, S. (2024). Understanding E-Retailer Characteristics and Post-Purchase Behaviour: Moderating Role of Confirmation. International Journal of Retail & Distribution Management. (ahead-of-print) Doi: 10.1108/IJRDM-03-2024-0106
- Singh, S., Singh, S., Koohang, A., Sharma, A., & Dhir, S. (2023). Soft computing in business: exploring current research and outlining future research directions. Industrial Management & Data Systems, 123(8), 2079-2127. Doi: 10.1108/IMDS-02-2023-0126
- Singh, S., Dhir, S., Evans, S., & Sushil. (2021). The trajectory of two decades of global journal of flexible systems management and flexibility research: A bibliometric analysis. Global Journal of Flexible Systems Management, 22, 377-401. Doi: 10.1007/s40171-021-00286-6
- Srivastava, S., Singh, S., & Dhir, S. (2020). Culture and International business research: A review and research agenda. International Business Review, 29(4), 101709. Doi: 10.1016/j.ibusrev.2020.101709
- Singh, S., Dhir, S., Das, V. M., & Sharma, A. (2020). Bibliometric overview of the Technological Forecasting and Social Change journal: Analysis from 1970 to 2018. Technological Forecasting and Social Change, 154, 119963. Doi: 10.1016/j.techfore.2020.119963
- Sarkar, G., Singh, S., Vijay, T. S., & Jain, P. (2025). A hierarchical approach to coopetition: Leveraging critical success factors to drive innovation performance. Journal of General Management, 03063070251396317. Doi: 10.1177/03063070251396317
- Pooja, Singh, S., Singh, S., Chikhale, M., & Dhir, S. (2025). Modeling Critical Factors of MNCs International Performance in the Context of Digitalization: An Integrated M‐TISM and MICMAC Approach. Thunderbird International Business Review. Doi: 10.1002/tie.22442
- Yadav, S. K., Singh, S., & Prusty, S. K. (2025). An integrative perspective on inter-organizational collaboration in healthcare: a modified total interpretive structural modeling approach. Journal of Health Organization and Management, 39 (5), 688-711.
- Singh, S., & Singh, M. (2025). Modelling the critical success factors for value creation in social entrepreneurship. Journal of Social Entrepreneurship, 16(3), 1129–1153. Doi: 10.1080/19420676.2023.2252419.
- Singh, S., & Singh, M. (2024). How entrepreneurial orientation improves performance of new ventures: The mediating role of innovation ambidexterity, Journal of Research in Marketing and Entrepreneurship, 26(4), 740-759. Doi: 10.1108/JRME-03-2024-0058
- Yadav, S. K., Singh, S., & Prusty, S. K. (2024). A systematic review of business models in healthcare: research directions for emerging and developed economies. Benchmarking: An International Journal. Doi: 10.1108/BIJ-07-2023-0473
- Singh, S., & Dhir, S. (2024). Knowledge transfer and innovation in multinationals: a review of the literature using SCM-TBFO framework. Benchmarking: An International Journal, 31(2), 508-534. Doi: 10.1108/BIJ-07-2022-0485
- Singh, S., Singh, S., & Dhir, S. (2023). The evolving relationship of entrepreneurship, technology, and innovation: A topic modeling perspective. The International Journal of Entrepreneurship and Innovation, 14657503231179597. Doi: 10.1177/14657503231179597
- Singh, S., & Dhir, S. (2022). Modified total interpretive structural modelling of innovation implementation antecedents. International Journal of Productivity and Performance Management, 71(4), 1515-1536. Doi: 10.1108/IJPPM-05-2020-0239
- Singh, S., Paul, J., & Dhir, S. (2022). Innovation implementation in Asia-Pacific countries: a review and research agenda, Asia-Pacific Business Review, 27(2), 180-208. Doi: 10.1080/13602381.2021.1859748
- Singh, S., Akbani, I., & Dhir, S. (2020). Service innovation implementation: a systematic review and research agenda. The Service Industries Journal, 40(7-8), 491-517.Doi: 10.1080/02642069.2020.1731477
- Singh, S., & Dhir, S. (2019). Structured review using TCCM and bibliometric analysis of international cause-related marketing, social marketing, and innovation of the firm. International Review on Public and Nonprofit Marketing, 16, 335-347. Doi: 10.1007/s12208-019-00233-3
Cases- Singh, S., & Vijay, T.S. (2025). Microsoft’s Crossroads: Partnership Challenges with OpenAI. IVEY Publishing, W46009.
- Sarkar, G., Singh, S., & Vijay, T.S. (2025). Tech-Tailor: Scaling Customization in the Age of Technology, IVEY Publishing, W45755.
- Singh, S., DasGupta, S., & Majumdar, S. (2025). CRED: Sustaining Competitive Advantage Through Customer Prioritization, IVEY Publishing, W44487.
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