Srijita is a Doctoral Scholar in Marketing with interdisciplinary expertise spanning Engineering, Management, and Strategic Research. She holds a Post Graduate Diploma in Management (PGDM) with Dual Specialization in Marketing and Human Resource Management from Administrative Staff College of India (ASCI), Hyderabad; and a BTech (Honours) in Applied Electronics and Instrumentation Engineering from Future Institute of Engineering and Management, Kolkata.
She has served as an Academic Associate in the Strategic Management Group at the Indian Institute of Management Calcutta, where she contributed to academic assistance to the faculty. Her industry experience includes roles as Deputy Manager in the Innovation Function at Shriram Life Insurance Company Limited; and Management Trainee (Sales) at G4S Secure Solutions India Private Limited, providing her with diverse exposure to strategy, innovation, and customer-centric business practices.
Her research interests lie in Sustainable Fashion, Green Branding, Circular Fashion Economy, Neuromarketing, and Destination Branding.
| Email |
Srijita[dot]Sinha26-02[at]iimv[dot]ac[dot]in |
| Batch / Specialisation |
PhD 2026 / Marketing Area |
| Qualifications / Degrees |
- Post Graduate Diploma in Management (Dual Specialization in Marketing and Human Resource Management) from Administrative Staff College of India, Hyderabad, 2022-24
- BTech Honours (Applied Electronics and Instrumentation Engineering) from Future Institute of Engineering and Management, Kolkata, 2018-22
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| Work Experience |
- Worked as an Academic Associate (Strategic Management Group) at Indian Institute of Management Calcutta, 2025-26
- Worked as a Management Trainee (Sales) at G4S Secure Solutions India Private Limited, Kolkata, 2025
- Worked as a Deputy Manager (Innovation Function) at Shriram Life Insurance Company Limited, Hyderabad, 2024
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| Research Interests |
- Sustainable Fashion, Green Branding, Circular Fashion Economy, Neuromarketing, Destination Branding
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| LinkedIn Profile |
View Profile |
| Achievements |
- Secured Second Position in PGDM from Administrative Staff College of India, Hyderabad, 2024
- Domain Scholar (Marketing Domain) from SWAYAM-NPTEL (IIT Madras), 2023
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